Tired of renting and want to own? Let’s fix that. 

You probably feel like you’re spending thousands each year on rent and bills, while only dreaming of saving enough for a place of your own. Sound familiar? 

Here’s the thing: renting doesn’t have to be a dead end. With the right plan, every rental payment can move you closer to owning your home. 

That’s where Own Homes comes in with a smarter way to rent with purpose: #RentSaveOwn. Rent your new home. Save while you rent. Own when you’re ready. 

Why so many renters feel stuck 

The average renter in the UK spends around £16,404¹ a year on rent. Yet most manage to save less than £100² a month toward a deposit, if anything. 

Once rent, bills, and everyday costs are paid, there’s little left to save for the deposit. 

In the UK, the average price a first-time buyer pays for a home is now £311,034³ and even if you’re only saving a 5% deposit, you’ll need to save a minimum of £15,551 to get started.  

On average, saving that amount can take 10-15 years⁴, especially while renting, and then you have other moving costs on top of that, you also need to save for things such as solicitors’ fees and surveys. 

But what if your rent could be part of your savings plan, not separate from it? 

How Own Homes turns rent into progress 

We can help you build your deposit while renting. Your rent becomes a step toward your future home. 

Here’s how it works: 

1. 1. Choose your new-build home from one of our partner housebuilders. 

1. 1. Move in when it’s built and live in the home you will own. 

1. 1. Pay a fixed monthly amount, similar to a mortgage. 

1. 1. Automatically save a portion of your rent into a secure savings account.

1. 1. Buy your home within five years using the deposit you have saved. 

Your monthly amount is similar to a mortgage payment, and a portion is automatically put towards your deposit. It gives you a way to rent and save a deposit at the same time, without having to save extra on top.  

Because your rent should lead you to your own front door.

Why renting with a plan beats waiting on the sidelines 

Here’s a simple comparison to show how Own Homes changes the game: 

Renting	Own Homes
Rent pays someone else’s mortgage.	A portion of your monthly payment is automatically saved toward your mortgage deposit.
No clear goal or timeframe to buy.	A five-year plan for homeownership.
No support or structure to help you save.	Support from our team, lenders, and housebuilders.
Motivation fades over time as progress is slow.	Motivation builds as you track your progress every month and get closer to owning the home you already live in.

When you #RentSaveOwn, every payment has purpose, and that changes everything. 

The psychology of progress 

Studies show that people with a specific, time-bound goal are far more likely to achieve it. That’s exactly what Own Homes helps you to do. 

We help you stay on track with:  

• • Automated payments that help build your deposit effortlessly. 

• • Progress tracking and an owning timeframe, keeping your motivation high. 

• • Expert partners who guide you through each step, from renting to buying.

You’re not just renting, you’re building future equity, financial confidence, and gaining independence. 

Quick recap: Stop waiting. Start owning. 

If you’re saving your deposit to buy a home “when you can,” you already know how tough it feels to make progress. 

Why not consider this rent-to-own model that can help you save a deposit to buy while renting: 

• • Live in your future home today. 

• • Build your deposit as you go. 

• • Enjoy a clear, structured and automated savings plan. 

• • Get support from real people who care. 

It’s renting with purpose, and we designed it to work for you.

Ready to start renting with a plan? 

Let’s make your rent work harder. 

You don’t need to wait 10 years to become a homeowner; you can start living like one now. 

This could be your moment to make renting finally pay off, because your future home should feel within reach.  

• • Learn how you can #RentSaveOwn with Own Homes. 

• • Understand how much you can afford. 

• • • Be one of the first to choose your home when we launch near you.

Try our calculator to find out how much you could afford.

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Sources: 

1. 1. ONS Private Rent and House Prices bulletin, February 2026, ons.gov.uk 
   2. Renters unable to save any money have tripled in 12 months, July 2024, The Sun
   3. Average price first-time buyer pays for home £311,034, February 2025, Halifax 
   4. First-time homebuyers now need nearly 10 years to save a deposit, July 2023, The Guardian